“Flock does not sell data”
MisleadingFlock's Nova platform is a commercial subscription product that aggregates OSINT, public records, and license plate reader data and sells access to law enforcement agencies. Flock's own case study with Porterville PD explicitly markets "Flock Nova OSINT" as a paid product. The company's "Correcting the Record" blog post confirms Nova supplies "public records information, Open-Source Intelligence (OSINT), and License Plate Reader (LPR) data."
Flock's privacy page claims it "does not sell data," but this appears narrowly framed around customer-owned LPR data. Nova is unambiguously a paid data product aggregating intelligence from multiple sources for commercial sale. Industry analysts at Sacra estimate Flock hit $285 million in ARR at end of 2024, charging $2,400 annually per camera.
- 404 Media — Joseph Cox, "License Plate Reader Company Flock Is Building a Massive People Lookup Tool, Leak Shows" (May 14, 2025). Based on leaked internal slides, Slack messages, and meeting audio.
- Government Technology — "Flock's Newest Police Tool Sparks Data Controversy" (May 27, 2025). EFF Senior Policy Analyst called it "precisely the kind of dystopian panopticon we've warned about."
- Flock Safety blog — "How Porterville PD Transformed Digital Investigations with Flock Nova OSINT" (November 18, 2025). Flock's own case study confirms Nova is a paid product.